Creating a Library Marketing Plan

Scheduled Dates
Course Description
Status: 

Effective marketing of your library's services involves going beyond creating displays and posting on social media. The way you market your library can help you better communicate about your library and build better conversations and relationships with patrons. A marketing plan is a document that supports your library's vision and mission through different methods of outreach. Having a good marketing plan in place and enabled will help you create a data-driven actionable blueprint to deliver the results you want.

In this workshop, learn how to create a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting, and implementing the plan.

Course Type: 
Target Audience: 
Everyone
Prerequisites

None

Learning Objectives
  • Understand and apply marketing concepts
  • Develop and implement a marketing plan
  • Assess the effectiveness of the marketing plan
Homework Expectations
Session Information
Session Duration: 
This course consists of two 2-hour sessions.
Instructor
Fees
Amigos Member Early Bird Fee: 
$140.00
Amigos Member Fee: 
$165.00
Non-member Early Bird Fee: 
$195.00
Non-member Fee: 
$220.00